UGC (user-generated content) that works? It feels like a conversation with a friend. It’s authentic, it tells a mini story, and most importantly… it converts!

That’s where the C.L.O.S.E.R. Framework comes in. Originally built for sales pros, it’s surprisingly perfect for creators like you who want to make content brands love, and your audience actually trusts.

Also, you shouldn’t forget about our influencer report. If you didn’t have a chance to read it, you should.

✅ C — Clarify the problem

Hook your audience by showing a real, relatable pain point.

It should make your viewers say, “ugh, yes … that’s me.”

“I used to dread getting dressed for work. Nothing ever felt flattering and comfy.”

“I could never stick to a skincare routine, it felt like a full-time job.”

🧠 L — Label it

Give the problem a name. It helps people feel seen, and makes your message stick.

“I realized I had closet overwhelm. I owned so many clothes, but wore the same three things.”

“Turns out, I had skin decision fatigue. Too many products, no idea what was actually working.”

😩 O — Overview what didn’t work

Briefly mention what you tried, and why it failed. This builds credibility.

You’ve been in their shoes.

“I tried buying ‘capsule wardrobe’ guides but they never matched my style.”

“I watched 500 YouTube routines… and still broke out every other week.”

🌴 S — Sell the vacation, not the plane

Introduce the product, but don’t list features. Show the result. The feeling.

Paint the picture.

“Then I tried [BrandName]’s serum. My skin’s glowing and my routine takes 90 seconds. Magic.”

“This jumpsuit from [BrandName]? Feels like PJs, looks like I tried. No more ‘ugh, what do I wear?’ days.”

💡 Tip: Use before vs. after shots, or even day-in-the-life cuts to show the shift.

💬 E — Explain away objections

People always think “this won’t work for me.” Beat them to it.

Address those silent doubts with reassurance.

“I thought it’d be another overhyped Instagram brand, but it actually works, and the ingredients are clean.”

“I was sure it wouldn’t fit me right, but their sizing is super flexible and flattering.”

🔁 R — Reinforce the decision

End strong. Leave them with a reason to try it, and feel good about it.

“If you’re tired of skincare stress, give this a shot. It might be the one product you actually stick with.”

“This isn’t just a jumpsuit, it’s peace of mind in your closet. No regrets.”

 🔥 Influencer shoutout

@cha_andthegirls is a personal blog run by Chanel, a mom of four who’s passionate about turning motherhood into a career. She shares her everyday life, from parenting moments to her journey toward becoming Mrs. White (@iamdurrellwhite). Her posts reflect her love for her family and her strong faith in God. Chanel keeps things real and relatable, making her page a comforting and encouraging space for other moms who are figuring it all out too.

🔥 New brand on Social Cat

City Bonfires is a Maryland-based company founded by two dads, Chris McCasland and Michael Opalski, who lost their jobs during the COVID-19 pandemic. They created a portable, reusable mini bonfire made with non-toxic soy wax in a compact, recyclable steel tin. Their products are handmade in Maryland using American-made materials.  City Bonfires has expanded its reach by partnering with retailers like Tractor Supply and collaborating with Coleman to introduce the “City Bonfires by Coleman” line of fire pits.  Their offerings include portable fire pits, s’mores kits, and accessories designed to enhance outdoor experiences.

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