🎨 Do you want to make better IG stories ⁉️

Influencer Insights Newsletter #18

Hey there! 👋

Instagram stories are familiar to all of us. They're temporary, yet impactful, parts of our Instagram experience. As photos or videos that vanish after 24 hours, they offer unique ways to share dynamic content. Their creativity, fueled by features like filters, text, stickers, and polls, leads us to ask: how can we harness their potential to create professional-grade content?

Today we will talk about:

  • 🎨 Crafting your personal brand elements for IG stories

  • ⚒️ Tools for creating Instagram story templates

  • ⭐ Have you ever checked the @instacoachmike account?

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🎨 Crafting your personal brand elements for IG stories

Kickstart this journey by establishing your personal style. Here are the key elements to consider:

  • Colors: Colors speak volumes about your persona. They help express emotions, experiences, and the vibe you're going for. When choosing your colors, think about the feelings you want to communicate. For instance, red can signal passion and vitality, while blue can suggest tranquility and reliability. Consistency is key, so use the same color palette in all your Instagram Story templates to create a distinctive style. A primary color palette with 2-3 main colors, complemented by a secondary palette with additional colors, can work well.

Color palette source: Canva

3 story creatives from Canva

  • Fonts: Fonts encapsulate your character - be it formal, laid-back, playful, or refined. Make sure to use the same fonts across all your Instagram Story templates to create a cohesive look. A good rule of thumb is to stick to 2-3 different fonts: one for titles, one for subtitles, and one for body text.

  • Logos: Your logo is a visual representation of your personal brand. Make sure it's clearly visible in your Instagram Story templates. It's worth having a few variations of your logo (in different colors or styles) to match various templates and backgrounds.

  • Icons: Icons can convey information quickly and effectively. Use them in your Instagram Story templates to emphasize different sections, denote specific content types, or guide viewers' attention. As with colors and fonts, your icons should align with your overall personal style.

Icons examples

 ⚒️ Tools for creating Instagram story templates

A. Overview of graphic design tools

  1. Canva: Canva is an easy-to-use, web-based design tool that comes with a wide array of pre-made templates. Its drag-and-drop interface is intuitive, and it offers a multitude of design elements like fonts, icons, and stock images.

  2. Adobe Spark: Adobe Spark is another excellent tool for creating Instagram Story templates. It provides more advanced features and customization options, making it a suitable choice for those who want more control over their designs.

  3. Other Tools: Other notable tools include Over, Crello, and Figma. Over is especially popular for mobile device users, while Crello offers a wide variety of pre-made templates. Figma, on the other hand, is great for teams as it allows multiple people to collaborate on designs simultaneously.

Another story template

➕ IG story features

  • Filters: Use Instagram's wide array of filters to set the mood of your story. Whether you're going for a vintage look, a vibrant color scheme, or a dramatic effect, filters can significantly enhance the visual appeal of your posts.

  • Text: Adding text to your stories can provide context, narrate your story, or deliver a powerful message. Choose from various fonts, colors, and styles to align with your brand and story theme.

  • Stickers: Stickers are not just fun but they can add a layer of engagement to your story. Use location tags, hashtags, or mention stickers to increase discoverability. Emojis, gifs, and countdowns can also add personality to your posts.

  • Polls: Polls are a great tool to interact with your audience, get their opinion, or just for fun. They not only increase engagement but also provide valuable feedback and insights from your followers.


Make sure you follow this guy for more Instagram advice @instacoachmike

🔥 New brand on Social Cat

Flip-It!® is a brand devoted to combating waste, saving you time, and helping the planet. They've invented a reusable Bottle Emptying Kit™ that allows you to easily get every drop from your bottles, reducing waste and frustration. Their solution, driven by gravity, is a simple, efficient, and eco-friendly way to ensure no product is left unused in your household bottles. With Flip-It!®, you save time, money, and contribute to the environment's well-being. Founded by bottle-expert Steven Epstein, they strive to make your life easier while protecting the Earth's ecosystems.

🔥 Influencer shoutout

Donna Reidhaar is a digital creator and makeup enthusiast with over 4,400 followers. She uses her platform to challenge age stigmas and promote self-love. With hundreds of posts, her content ranges from makeup tutorials to empowering messages on beauty and aging.

Make sure you tag @socialcat in your story! Take care!

#personalbranding #microinfluencer #influencer #selfie #aboutme #hashtags #jokes #funny #conclusion

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