The viral wave: Beyond just trending

Influencer Insights Newsletter #57

Influencer Insights 57 is here.

Who wouldn't want to go viral, right? But what if we tell you that going viral might be more of an issue than a success? Imagine going viral, but no one cares. You've reached millions of people, only for everyone to ignore you.

In this newsletter, we'll give you a few steps to help you avoid that.

Check it out.

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The Virality Trap

  • Chasing the viral dream: It's easy to get caught in the loop of targeting viral content. The idea is simple: use a high-quality camera, hop onto trending audios or hashtags, and maintain consistency. Yet, many find themselves posting diligently every day, only to be met with minimal engagement.

  • The shortcomings of virality: Viral content, by nature, is fleeting. It might bring a surge of views or followers in the short term, but it doesn't guarantee sustained interest or engagement. The question arises: Are we providing real value to our audience, or just a momentary distraction?

A shift in perspective

  • Value over virality: The game-changer comes when influencers shift their focus from merely seeking virality to providing genuine value. It's about asking yourself before posting, "Would I find this content valuable or save-worthy?" This mindset pivot can significantly alter the type of content you produce.

  • The power of authenticity: Authentic content that speaks to your true self and resonates with your audience on a personal level has a lasting impact. It's about being genuine, sharing experiences, insights, and content that add value to your followers' lives.

Rethinking content strategy

  • Originality is key: In a sea of repetitive and recycled content, originality stands out. Encouraging influencers to think outside the box and bring fresh, unique perspectives to their content can set them apart from the crowd.

  • Consistency, value, quality, and originality: These four pillars should be the cornerstone of any content strategy. Consistent posting schedules, valuable insights or entertainment, high-quality production, and original ideas are crucial for building a loyal following.

The impact of authenticity and value

  • Building a lasting connection: When influencers focus on creating content that brings real value to their audience, they lay the foundation for a deeper, more meaningful connection. This relationship is what turns casual viewers into loyal followers.

  • Personal branding: Your personal brand is what makes you memorable and relatable to your audience. Consistently valuable content helps solidify your brand identity and makes your social media presence one that followers want to engage with regularly.

Consistency and branding: The keys to retention

  • The role of consistent value: While a viral video might attract visitors to your page, it's the consistent delivery of valuable content that convinces them to stay. This commitment to quality over quantity ensures that your audience remains engaged and invested in your brand.

  • Cultivating Your personal brand: A strong personal brand is like a beacon that guides your content creation. It's about knowing your unique strengths, values, and the message you want to convey, then weaving these elements into every piece of content you produce.

 🔥 Influencer shoutout

Vittoria Woodill is a digital creator known for her positive and uplifting content. With a background as a CBS host and feature reporter, she brings a professional touch to her engaging social media posts, where she shares a mix of inspirational messages and personal insights with her 7,873 followers.

🔥 New brand on Social Cat

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