A new week, a new Influencer Insights Newsletter.

Who wants more shares?

Of course, every influencer or creator wants more shares. So, this week is about getting people to share your content.

Well, let’s get into it.

🔨Create share-worthy content

Focus on value and relevance:

• Target audience needs: Identify and address the specific needs, interests, and challenges of your audience. This creates a personal connection, making your content more relevant and valuable to them.

• Educational and informative: Offer content that educates or provides new insights. Whether it's a blog post, infographic, or video tutorial, make sure it adds value to your audience's life or work.

• Timeliness: Keep your content up-to-date with current trends, news, or industry developments. This relevance can drive more shares as it resonates with the current interests of your audience.

Emotional and visual appeal:

• Storytelling: Use storytelling to connect on an emotional level. Stories of success, overcoming challenges, or even humorous anecdotes can make your content more relatable and shareable.

• High-quality visuals: Incorporate eye-catching images, graphics, or videos. Visual content is more likely to be shared, especially on platforms like Instagram, Pinterest, and Facebook.

• Color and design: Use appealing color schemes and layouts that attract attention and make the content visually interesting and shareable.

💸Incentivize sharing

Contests and giveaways:

• Engaging contests: Create contests where sharing your content is part of the entry process. For instance, “Share this post to enter our giveaway” can be an effective strategy.

• Case studies: Showcase examples where contests led to a significant increase in shares. Detail how these contests were structured and the results they achieved.

Rewards and recognition:

• Reward loyal sharers: Offer exclusive content, discounts, or early access to products/services as a reward for those who frequently share your content.

• Public acknowledgement: Recognize top sharers on your platforms. This could be through a shoutout in a video, a mention in a post, or featuring their content on your page. This not only rewards the sharer but also encourages others to share.

✉️Simplify the sharing process

Easy sharing features:

• Prominent share buttons: Ensure that share buttons are easily visible and accessible on your content page. The simpler it is to share, the more likely people will do it

• Shareable content formats: Create content in formats that are naturally shareable, such as infographics, short videos, or concise blog posts. These formats tend to be more engaging and easier for followers to share across different platforms.

Call-to-action for sharing:

• Direct requests: Include clear, direct calls-to-action (CTAs) in your content, encouraging followers to share. Phrases like “Share this with someone who would find it useful!” or “Help spread the word by sharing this post” can be effective.

• Contextual CTAs: Tailor your CTAs to the content. For example, at the end of an informative video, you might say, “If you found this video helpful, share it with your friends so they can benefit too!” This contextual approach makes the action of sharing feel more meaningful and relevant.

 🔥 New brand on Social Cat

BLUR LONDON is a skincare brand dedicated to ethical and effective solutions, specializing in vegan, cruelty-free products for combination and oily skin types. Rejecting fleeting trends, they focus on scientifically-backed, sustainable ingredients, aiming to revolutionize skincare with accessible, impactful products that respect both skin health and the environment. Their mission is to balance and elevate skincare routines, making a positive impact in the beauty industry.

🔥 Influencer shoutout

Louise Barker, known as "louiseinlondonnn" on social media, is a charismatic London-based blogger with a keen passion for food and fashion. Celebrating her life as a proud dog mum and a rosacea warrior, she enthusiastically shares her culinary adventures and tips for styling a curvy body size 16-18. Her social media presence, highlighted by her 166K followers, is a vibrant tapestry of London life, delicious food stories, and empowering messages about body positivity and self-acceptance.

How do you get people to share your content?

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