Hey everyone,

The 14th edition of the Influencer Insights Newsletter is here!

Have you ever found yourself staring at a blank screen, desperate for inspiration to strike but coming up empty-handed? We've all been there, feeling like creativity has abandoned us, leaving us with no ideas or direction. But don’t worry because we're about to change that.

If you've ever faced this challenge, we're here to ensure it never happens again. The following subjects that we'll cover today will help you reach your potential and maintain the flow of your content::

• Three ways to find content inspiration 💡

• New Instagram features 🤳

How to find inspiration for your content

Follow industry trends

Keep an eye on the latest trends and news in your niche. This will not only help you stay updated but also provide a wealth of content ideas. How should you do this? Well, here are three ways to follow the latest trends:

💌 Subscribe to relevant newsletters 

Sign up for email newsletters from top influencers, brands, or publications in your niche to stay updated on the latest news, trends, and content ideas.

• Fashion Influencer: Sign up for the Business of Fashion's daily digest, which provides fashion industry news, analysis, and business insights.

• Tech Influencer: Subscribe to the TechCrunch Daily newsletter for daily updates on the latest technology news, trends, and product launches.

👑 Follow industry leaders on social media 

Identify and follow other influencers, experts, and thought leaders in your niche on social media platforms to gather insights, discover new trends, and find inspiration for your content.

• Food Influencer: Follow popular food influencers like Jamie Oliver and Samin Nosrat for culinary tips, trends, and inspiration.

• Fitness Influencer: Keep an eye on fitness influencers like Kayla Itsines and Joe Wicks for workout tips, motivation, and fitness trends.

📰 Read blogs or magazines in your field 

Regularly read popular blogs, online magazines, or publications related to your niche to stay informed about current events, trends, and news, which can serve as a valuable source of content ideas.

• Travel Influencer: Regularly read Condé Nast Traveler and Travel + Leisure for destination guides, travel tips, and industry news.

• Home Décor Influencer: Stay updated with home décor trends by following blogs like Apartment Therapy and Design*Sponge, which feature design ideas, inspiration, and news.
  

Monitor audience interests

Pay attention to what your audience engages with the most. This is how you can do it:

📊 Analyze engagement metrics

Regularly review the comments, likes, and shares on your content to identify patterns and topics that resonate with your audience.

• Example for a DIY Influencer: If your DIY home improvement posts consistently receive more likes and comments than other content, focus on creating more content around this topic.

• Example for a Beauty Influencer: If your makeup tutorial videos consistently generate higher engagement, consider producing more makeup-related content.
  

📣 Gather audience input

Actively seek feedback from your followers through polls, questionnaires, or direct conversations to understand their preferences and interests.

• Example for a Travel Influencer: Conduct a poll on Instagram Stories asking followers to vote on their preferred travel destinations or types of content (e.g., travel tips, hotel reviews, or local experiences).

• Example for a Parenting Influencer: Post a question on your Facebook page asking followers to share their biggest parenting challenges or the types of content they'd like to see more of (e.g., parenting advice, product recommendations, or activity ideas).

Explore competitors' content

Analyze what other influencers in your niche are posting. This can give you a sense of what works well for your target audience and provide inspiration for your own content. Check out how you can do this:

♊ Identify and analyze similar influencers

Make a list of other influencers in your niche and regularly review their content to understand what works well with your target audience.

• Example for a Fashion Influencer: Follow and analyze content from popular fashion influencers like Chiara Ferragni and Aimee Song to see which outfits, styling tips, or trends resonate with their followers.

• Example for a Gaming Influencer: Observe successful gaming influencers like PewDiePie and Ninja to understand what types of games, streaming formats, or commentary styles engage their viewers.

⚖️ Leverage competitors' content as inspiration

Use the content of other influencers as a starting point to create your own unique content, without directly copying their ideas.

• Example for a Food Influencer: If a competitor's vegan recipe series is popular, develop your own series showcasing unique plant-based dishes with your personal touch and style.

• Example for a Personal Finance Influencer: If budgeting tips from other influencers receive high engagement, create your own budgeting advice content with a fresh perspective or innovative approach.

New Instagram features

Introducing Instagram's newest feature: users can now add up to five links in their profile bios, making it easier to express themselves, share passions, causes, brands, businesses, and more. Simply edit your profile on the mobile app, add your desired links, and reorder them as needed. This update enables followers to access various resources or websites directly from a user's profile, promoting more engaging and relevant content.

Instagram has also rolled out several additional features to enhance the user experience, including:

1. Trending Destination: Discover fresh content ideas and insights with a dedicated section for trending audio, hashtags, and topics.

2. Editing Improvements: A unified editing screen brings together video clips, audio, stickers, and text for simpler content creation on both iOS and Android.

3. Reels Insights Updates: Gain detailed performance data with added metrics like total watch time and average watch time for your Reels.

4. New Follower Notifications: Stay informed about audience growth with notifications for new followers gained through Reels.

5. Gifts Expansion: Instagram expands the gifts feature on Reels to more countries, allowing creators to acknowledge fans' gifts and foster stronger connections with their audience.

🔥 New brand on Social Cat

Tatu Protein Water is a high-quality, delicious, and convenient hydration solution by Mindful Proteins, designed to support muscle recovery after workouts. Inspired by the holistic concept of mind, body, and soul wellness, Tatu is made with the purest whey protein isolate sourced from New Zealand's green pastures, providing 30% of the recommended daily protein intake. Available in a compact 12oz can with 15 grams of easily digestible whey protein, Tatu Protein Water is an accessible and cost-effective option for fitness enthusiasts seeking to maximize the benefits of protein in their routines.

🔥 Influencer shoutout

Archerinheels, also known as Ella or X, is a versatile influencer with 62.2K followers on Instagram and 45K on TikTok. Confident and passionate, Ella also shares content related to crime investigations, autism awareness, archery, makeup, pranks, and lingerie. She has successfully completed over 110 collaborations and has 40 more in progress, showcasing her strong presence and impact in the influencer community.

See you next time!

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