Influencer Insights 56 is here.

When was the last time you earned from something new? Ever thought about turning your influencer experiences into courses to sell?

It seems like everyone's looking to grow these days, and with social media and online platforms, it's easier to connect with people who could benefit from what you know. Also, it's time to move past the thought, "I'm not ready yet."

So, let us give a few insights into how to sell a course:

✅ Continue building your audience

Audience expansion techniques: The foundation of any successful influencer career is a robust and engaged audience. Utilize a mix of SEO-optimized blog posts, viral social media content, and guest appearances on podcasts or other influencers' platforms to reach new audiences. Consistently analyze your audience's engagement to refine your content strategy, ensuring you meet their needs and interests.

Content diversity: Cater to the varied preferences of your audience by diversifying your content types. Incorporate a blend of blog posts, videos, live streams, infographics, and podcasts. This not only broadens your reach but also keeps your existing audience engaged and interested in your evolving content.

✅ Hook the audience with free material

Lead generation: Free, high-quality content is a powerful tool for lead generation. It attracts potential customers by providing them with immediate value, establishing your authority and building trust in your expertise.

Sample content: Offer a range of free content that showcases your unique insights and teaching style. This can include downloadable guides, introductory video lessons, or webinars that address common challenges your audience faces. This approach not only hooks your audience but also gives them a taste of the value your paid offerings will provide.

✅ Sign them up to a newsletter

Email Marketing: An email newsletter is a direct line to your audience, allowing you to nurture leads more personally and effectively. It's a platform for sharing exclusive content, updates, and promotions, directly influencing your audience's decision to invest in your paid offerings.

Content strategy: Develop a content strategy that consistently delivers value through your newsletter. Include industry insights, success stories, actionable tips, and occasional personal anecdotes to build a deeper connection. Regularly survey your subscribers to understand their preferences and tailor your content accordingly.

✅ Give them more free info

Value delivery: Continuously deliver value through your newsletter by diving deeper into topics your audience cares about. Share advanced tips, case studies, and best practices that they won't find elsewhere.

Soft promotions: Integrate soft promotions of your paid products and services within your free content. This can be done subtly by referencing them in your case studies, testimonials, or when providing actionable steps that your paid offerings can help implement.

✅ Diversify with paid offerings

Online courses:

• Comprehensive learning: Position your online courses as in-depth explorations of specific topics. Design your courses to take students on a journey from foundational concepts to advanced strategies, ensuring they finish with a comprehensive understanding and actionable skills.

• Scalability: Highlight the scalability of online courses. Once created, they can be sold to an unlimited number of students with minimal additional overhead, making them an efficient and lucrative revenue stream.

1-on-1 consulting:

• Personalized assistance: Emphasize the unique value of personalized, one-on-one consulting for clients who need tailored strategies and direct feedback. This personalized approach ensures clients receive focused attention on their specific challenges and goals.

• Premium pricing: Justify premium pricing for your consulting services due to the personalized attention and customized advice. This positions your consulting as a high-value offering within your portfolio.

Workshops and seminars:

• Interactive learning: Workshops and seminars offer dynamic, interactive learning experiences. They provide hands-on practice and real-time feedback, making them an attractive option for learners who prefer engaging directly with the instructor and peers.

• Networking opportunities: Highlight the added value of networking opportunities in live events. The chance to connect with like-minded individuals and industry professionals adds significant value, justifying higher ticket prices for these events.

 🔥 Influencer shoutout

Alexa Kurimski is a digital creator based in Dallas, Texas, specializing in fashion, beauty, and lifestyle content. With 152 posts and over 2.4K followers, she shares her unique style and insights through her engaging social media presence.

🔥 New brand on Social Cat

Impact Supplements, founded in 2018 in Sydney, Australia, is dedicated to crafting high-quality, innovative supplements for all genders and ages, aimed at enhancing health, fitness, and performance. Striving to stand out in a crowded market, the brand emphasizes fun, creativity, and a commitment to making a positive impact on the community's health and well-being.

Make sure you leave a comment, as it helps us understand what helps you.

See you next week!