Creating engaging videos is one of the biggest challenges influencers face. But when done right, with the right strategy, your videos can make people truly know you and what you’re all about.

This is why, whether you’re already a video pro or just starting to press record, these quick tips will help you level up your game and connect with your audience in the most authentic way possible.

1. Let curiosity lead the way

Your best content comes from what YOU love. Whether it’s food, fitness, community, or trends in your niche, let your passion shine. Audiences vibe with realness, and when you’re genuinely excited, it shows. So, what sparks your curiosity? Build your videos around that.

Practical tip: Write down three things you’re passionate about and brainstorm one video idea for each.

2. Thumbnails that make them stop scrolling

Think of thumbnails as the “subject lines” of your videos. If they’re not eye-catching, people will scroll right past. Use bold text, curiosity-inducing imagery, and consistent branding to grab attention. Make them go, “Wait, what’s this about?” That’s the goal.

Random Tip: Test your thumbnails by asking friends or followers which one grabs their attention the most.

3. Be everywhere (Effortlessly!)

Don’t put all your eggs in one basket. Share your content across Facebook, Instagram, YouTube, and more. Use a pillar content strategy to break down one big idea into smaller pieces tailored for different platforms. Think a YouTube deep dive paired with bite-sized Instagram Reels and TikToks.

Tip: Take your next video and create a 1-minute teaser for Instagram and a 15-second snippet for TikTok.

4. Beat the fear factor

Feeling camera shy? Start small. Record a quick message for a friend or family member. You don’t have to be perfect; in fact, imperfections make you relatable. The more you practice, the more natural it feels.

Practical tip: Challenge yourself to record a 30-second video every day for a week, even if you don’t post it.

5. Make It personal

Talk directly to your audience’s needs. Ask questions like, “Are you struggling to find [X]?” or “Looking for tips on [Y]?” That little extra effort makes people feel seen and heard—and keeps them coming back for more.

Practical tip: Include one specific question in your next video that your audience can answer in the comments.

6. Don’t skip the call to action

Want engagement? Ask for it! Whether it’s a comment, share, or a follow, spell it out. Try something fun like, “Drop an emoji if you’re feeling this!” or “Tag a friend who needs to see this.”

Practical Tip: Add a clear CTA at the end of every video—write it into your script!

7. Tools to make life easier

Stay ahead with tools like BombBomb’s video inbox, which makes replying with videos super seamless. Video tech is evolving fast, and the right tools can make creating, editing, and sharing a breeze.

Practical tip: Explore one new video tool this week and see how it can improve your workflow.

 🔥 Influencer shoutout

Jenna is a Palm Beach-based influencer with a vibrant lifestyle centered on family, fashion, beauty, and elegance. With over 59.9K followers, she showcases her chic and sophisticated style through carefully curated posts, from high-fashion outfits to everyday glamour. A proud mom and advocate for family values, Jenna seamlessly blends her personal life with her passion for style and beauty, engaging her audience with relatable yet aspirational content. Her profile reflects a love for high-end fashion, creative expression, and an inviting glimpse into her lifestyle.

🔥 New brand on Social Cat

Elysian Radiance Co. is a skincare and cosmetics brand dedicated to providing 100% vegan, organic, and paraben-free products. Their cruelty-free offerings include lip glosses, lipsticks, blushes, eyebrow enhancers, eyeliners, mascaras, eyeshadows, contour kits, foundations, powders, and organic skincare items. Elysian Radiance Co. emphasizes natural beauty and ethical practices, ensuring that all products are made with love and without animal testing.

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