Hi there!

Welcome to the Influencer Insights Newsletter #20. Today we will talk about:

• 🆕 More algo updates. Quick advice from Robert Benjamin

• 🤯 A success story: 115 million reels plays

• 👣 Following trends

• 2️⃣ Diversifying content formats

• 🎬 Engaging with your audience
  

🆕 New algo updates

We’re going to start this newsletter with a video. We’re not advertising anyone in this video, we’re just trying to bring you the best information available.

🤯 115M reels plays: How posting daily reels helped Jackson Olson grow 6x on Instagram

• Olson saw significant engagement and follower growth upon using Reels. He began posting more frequently and noticed a substantial increase in his audience.

• He found that sharing diverse content, including his passions for food and musical theatre, helped him connect more deeply with his audience.

• Olson uses various Instagram features to maintain this connection. He posts daily on Stories, showing his day-to-day life. He also reposts fan Stories from games, engaging with his online and in-person fans.

• His content strategy follows the principle of "striking while the thought is hot", ensuring his posts are spontaneous and authentic.

• In addition to Reels and Stories, Olson goes Live on Instagram, usually before games when the atmosphere is exciting.

• He uses Instagram in-app insights to understand his audience better, noting that he has a good mix of male and female followers, mostly from the U.S., but also globally.

• Olson's social media success has turned his passion into a business, with brands approaching him for collaborations. He ensures that these collaborations align with his personal brand.

• Finally, his baseball team values social media for fan engagement. His motto, "Don't be afraid to be you," has inspired his teammates, leading to creative collaborations on Instagram.

👣 Following trends

Trends are what keep the digital landscape vibrant, engaging, and most importantly, relatable to your audience. They serve as the shared language of the online community, creating a sense of unity and involvement.

Identifying trends involves a combination of observation, analysis, and a dash of intuition. Here are some strategies to help you spot and leverage trends:

1. Follow Other Influencers and Trendsetters: Keeping an eye on popular influencers, especially those in your niche, can give you insights into what's currently trending. These individuals often set the pace for new trends. Check out @creators account on Instagram to see some of the latest trends.
   

2. Engage With Your Audience: Your followers can be a valuable source of trend discovery. Pay attention to their comments, questions, and the content they seem to appreciate most. User-generated content can often lead the way to new trends.
   

2️⃣ Diversifying content formats

Here are a few ideas for how to use these different formats:

1. Start a Series: Create a content series that followers can look forward to. This could be a weekly live Q&A, a tutorial Tuesday video, or a monthly podcast episode with a guest.
   

2. User-Generated Content: Share photos or videos sent in by your followers. This can strengthen your community and provide fresh content perspectives.
   

3. Day-In-The-Life or Behind-the-Scenes Content: Show your followers what happens behind the polished posts. This could be through Stories or vlogs.
   

4. Educational Content: Share your expertise through how-to videos, infographics, or podcast episodes.
   

5. Collaborations: Team up with another influencer or a brand for a joint live stream, video, or Instagram Story takeover.

🎬 Engaging with your audience

As an influencer, your audience is the lifeblood of your platform. The importance of audience engagement in maintaining the freshness and relevancy of your content cannot be overstated. Don’t be like the one above!

Here are some effective strategies for engaging with your audience:

1. Reply to Comments and DMs: Take the time to respond to comments on your posts and messages in your inbox. This can help your followers feel seen and valued.
   

2. Host Contests or Giveaways: This can drive significant engagement. Followers could be asked to like, comment, share, or even create their own content to participate.
   

3. Interactive Content: Consider using interactive content, like Instagram's "slide" meter, quizzes, or AR filters. They offer a fun, engaging way for your audience to interact with your posts.

🔥 New brand on Social Cat

Laibell Jewelry is an online boutique offering high-quality, timeless jewelry crafted by skilled designers. They provide a wide range of stylish pieces to suit various preferences and occasions. Their commitment to customer satisfaction is evident in their easy-to-navigate store, free shipping, hassle-free returns, and attentive customer service.

🔥 Influencer shoutout

Joyce Sola - Libengood is a prolific digital creator and influencer in the beauty and lifestyle space. She boasts a strong online presence, with 33.4K followers and an impressive 2,747 posts, demonstrating her active engagement with her audience and the wider community. Specializing as a Makeup Artist (MUA), her content is rich with makeup tutorials, product reviews, and beauty tips, complemented by a variety of lifestyle-related posts. Interestingly, her work draws inspiration from both her Pennsylvania, USA and Manila, Philippines roots, giving her content a unique blend of Western and Eastern beauty and lifestyle trends that appeals to a diverse global audience.

Thank you for reading! Make sure you give us feedback, because that is the only way we can improve.

Till next time, be wild 🤗!!

#personalbranding #microinfluencer #influencer #selfie #aboutme #hashtags #jokes #funny #conclusion

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