Hey there! 👋

We hope you're having a fantastic day! We're super excited to talk to you about something that has been gaining popularity on Instagram lately - Instagram Guides! 🎉

If you haven't explored this feature yet, you're in for a treat! Instagram Guides are a fantastic way to share valuable content with your audience in a more organized and visually appealing way. They're perfect for curating collections of posts, sharing step-by-step tutorials, or even showcasing your favorite local spots.

Today we will talk about:

• 👍 Benefits of using Instagram guides for professionals

• 📝 Requirements to create a Guide

• 👣 Step-by-step process to create a Guide

• ✍️ Quick tips on how to increase your TikTok engagement

👍 Benefits of using Instagram guides for professionals

Instagram guides offer several advantages for professionals looking to promote their products or services, share valuable information, or connect with their audience:

1. Enhanced Content Organization: Guides allow businesses to categorize and present their content in a more structured and visually appealing way, making it easier for followers to find and engage with relevant content.
   

2. Increased Engagement: By creating and sharing Guides, businesses can encourage followers to interact more with their content, resulting in higher engagement rates and a more loyal audience.
   

3. Showcase Expertise: Professionals can use Instagram Guides to demonstrate their knowledge and skills in a specific area, positioning themselves as thought leaders and attracting new clients or customers.
   

4. Drive Sales: Businesses can leverage Product Guides to promote their products, making it easy for potential customers to browse and shop directly from Instagram.
   

5. Boost Visibility: Instagram Guides can be shared with followers and appear in the Explore tab, increasing the likelihood of discovery by new users and expanding a business's or professional's reach.
   

 📝 Requirements to create a Guide

To create an Instagram Guide, you must have an Instagram account (either a personal, business, or creator account) and the Instagram app installed on your mobile device. Ensure that you are using the latest version of the app, as the Guides feature may not be available on older versions.

👣 Step-by-step process to create a Guide

Accessing the Guides feature

• Open the Instagram app on your mobile device and navigate to your profile.

• Tap the "+" icon located in the upper right corner of the screen.

• Select "Guide" from the menu that appears.

Choosing a Guide type

• After selecting "Guide," you will be prompted to choose a Guide type: Places, Products, or Posts. Choose the type that best aligns with the content you want to create and share.

Adding content

Depending on the Guide type you selected, you will now add content to your Guide:

• For Places: Search for a location or select one from your saved posts. Tap "Add Place" and choose a post featuring that location.

• For Products: Search for products or browse through your liked and saved posts that feature shoppable items. Tap "Add Product" and select a product to include in your Guide.

• For Posts: Browse through your liked and saved posts or search for specific content by username. Tap "Add Post" and choose a post to include in your Guide.
  

Customizing and arranging the Guide

• After adding content, you can customize your Guide by adding a title, a cover image, and a description for each item included in your Guide.

• To rearrange the order of items in your Guide, tap and hold the two horizontal lines next to an item and drag it to the desired position.

Publishing and sharing the Guide

• Once you have customized your Guide and are satisfied with the content, tap "Next" in the upper right corner.

• Review your Guide and tap "Share" to publish it on your profile.

• After publishing, your Guide will appear in a dedicated tab on your profile, represented by a booklet icon.

• To share your Guide with your followers or on other platforms, tap the three-dot menu in the upper right corner of your Guide and select "Share" or "Copy Link."

This is a template example of a guide:

(source: Canva)

✍️ Quick tips on how to increase your TikTok engagement

• Use humor and wit: Captions that make people laugh or evoke emotions can increase engagement and encourage users to share your content.
  

• Leverage trending hashtags: Use relevant trending hashtags to increase your content's visibility and reach a broader audience.
  

• Include a clear call-to-action (CTA): Encourage your viewers to engage with your content by asking questions, suggesting users to like, comment, or share, or inviting them to follow your account for more content.
  

• Keep captions concise and relevant: TikTok captions have a 150-character limit, so make your captions short, focused, and directly related to the content of your video.
  

Examples:

1. "Tag a friend who needs to see this! 😂 #Trending #FunnyMoments"

2. "Which outfit is your favorite? Let me know in the comments! 👗 #Fashion #StyleChallenge"

3. "Can you relate? 😅 Double tap if you agree! #Relatable #Adulting"

4. "Follow for more tips and tricks! ✨ #LifeHacks #DIY"

5. "Share your own version using #MyChallenge and tag me! 💃🕺 #DanceChallenge"

🔥 New brand on Social Cat

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🔥 Influencer shoutout

Laurel Enright, known as baeleafbeautyblog, is a licensed esthetician and popular beauty blogger with a passion for skincare, wellness, and all things beauty. With a growing following of over 9,600 on Instagram, she consistently shares valuable insights, product reviews, and tutorials on her platform. As a user-generated content creator, Laurel has received nearly 50 five-star reviews from brands she's collaborated with on Social Cat. In addition to her engaging Instagram content, she also shares her expertise and beauty tips through her YouTube channel, Bae Leaf Beauty Blog.

See you next time!

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