Why don't you grow as an influencer? 🔽

Influencer Insights Newsletter #54

Influencer Insights 54 is here.

We get lots of questions about why some accounts haven't been approved.

The truth is, the standards are higher than before because so many amazing creators are doing great work. While we try to be flexible, we often suggest that people improve their accounts and try again later. This should give them time to improve their accounts.

So, let's talk about why your accounts might not be growing.

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🚃 Lack of a defined niche

  • Focus is key: It's important to pick one main area to talk about, like tech gadgets, makeup tutorials, or travel adventures. This clear focus acts like a signal to people who are into the same things, making it easier for them to find and connect with you.

  • Consistency builds connection: Once you've chosen your niche, it's crucial to keep your content focused on that area. This consistency helps your audience know what to expect and builds a stronger bond between you and your followers.

    You can expand once you get to a higher level. But in the beginning, you should be focused.

The downside of mixing too many topics:

  • Confusion leads to disconnection: When your posts are all over the place, covering everything from cooking tips to car repairs, it can confuse your audience. They might struggle to understand what your main message is, which makes it harder for them to feel a connection with you. But happens in the beginning.

  • Loyalty requires predictability: If your followers can't guess what type of content you'll post next, they might lose interest. People usually follow influencers because they consistently provide content that interests them. If you're unpredictable, even your most loyal followers might start looking elsewhere for content that better matches their interests.

🦘 Inconsistent content creation

  • Stick to a schedule: It's really important to post regularly. This doesn't mean you have to post every day, but try to have some kind of schedule. Maybe it's a new post every Tuesday and Friday, or a new video every weekend. This helps your followers know when to look out for your content, and they'll be more likely to keep coming back.

  • Build a habit: Keeping a consistent schedule is like making a promise to your audience. They start to expect new content from you at certain times, and it becomes part of their routine to check in and see what you've shared.

The opposite:

  • Confusion and loss of interest: If you post a lot one week and then disappear for a month, your followers might get confused. They might wonder if you're still active or if you've stopped creating content altogether. This uncertainty can make them lose interest and move on to other influencers who post more reliably.

  • Algorithms prefer consistency: Social media sites use special formulas, called algorithms, to decide which posts to show people. These algorithms usually favor accounts that post consistently. So, if you're not posting regularly, your content might not show up as often in your followers' feeds, making it harder for both your current followers and potential new ones to see your posts.

🙄 Ignoring audience engagement

  • Talk with your followers: Think of your social media like a garden. Just like plants need water to grow, your online community needs your attention to thrive. When you reply to comments, message back, or even make content that answers your followers' questions, you're building a friendship with them. This makes them feel valued and part of your world.

  • Make it a conversation: Remember, posting content isn't just about putting things out there; it's also about listening and responding. When people comment on your posts or send you messages, they're trying to connect with you. By replying, you show that you care about what they have to say, which makes your community stronger.

What happens if you don't engage:

  • Followers might feel ignored: If your followers reach out to you with comments or messages and hear nothing back, they might feel like they're being ignored. This can make them less likely to interact with your content in the future, as they might think it's pointless if you're not going to respond.

  • Your community could weaken: A big part of being an influencer is building a community around what you do. If you're not engaging with your audience, that community can start to fall apart. People might stop commenting, liking, or sharing your content, which can make your platform feel less lively and welcoming. Remember, a strong community is key to being a successful influencer.

🤌 Overlooking content quality

  • Quality matters: In the busy world of social media, what you post really makes a difference. It's not enough to just post a lot; each post should be something that your followers find interesting or useful. Your photos, videos, and stories should catch their eye and make them glad they follow you.

  • Add value: Every time you're about to post something, ask yourself if it's going to make your followers smile, think, or learn something new. That's how you make sure your posts are worth their time.

What happens if you don't focus on quality:

  • People lose interest: If you start taking the easy way out, like reposting old content too often or not trying hard to make your posts engaging, people will notice. They follow you for a reason, and if they're not getting what they came for, they might stop paying attention.

  • Growth slows down: People are drawn to accounts that look like they're run by someone who really cares. If your content looks like you're just going through the motions, not only might you stop attracting new followers, but your current ones might start to drift away, too. Remember, in the world of social media, the effort you put into your content is often what you get out of it.

 🔥 Influencer shoutout

Gabriel.30.g is a lifestyle and family influencer sharing the joys and adventures of parenthood. With 681 posts, they've amassed 18.6K followers by showcasing family outings, food explorations, toy reviews, and the ins and outs of daily family life. Gabriel's account is a vibrant diary of their family's journey, engaging a large audience with relatable and heartwarming content.

🔥 New brand on Social Cat

Rare Ivy is a trusted online brand specializing in skincare accessories, committed to customer satisfaction and confidence. With over a year of reputable service, it offers a curated selection tailored to individual needs, supported by a dedicated team eager to assist and expand their quality offerings.

Make sure you leave a comment, as it helps us understand what helps you.

See you next week!

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