A new week, a new Influencer Insights Newsletter.

What is the first thing that stands out whenever someone sees your account?

The answer is the quality of your photos and videos. How can we help you improve them?

Check out these tips; they should take your game to the next level.

🔨 Master the lighting

• Natural Light: Utilize natural light whenever possible. The golden hours, just after sunrise and before sunset, offer the best natural lighting for photography and videography.

  
  The golden hour, which occurs just after sunrise and before sunset, provides soft and flattering natural light. It's a favorite among photographers for its ability to cast a warm glow and create dramatic yet subtle shadows.
  
  This time of day is ideal for outdoor photography, offering a mix of soft lighting and interesting color tones​
  

• Avoid Harsh Shadows: Be mindful of the direction of light. Direct overhead sunlight can cast harsh shadows. If indoors, try positioning yourself near a window for soft, diffused light.
  

• Use reflectors and avoid flash: Instead of using the harsh built-in flash, consider using portable reflectors to bounce natural light, or opt for external lighting sources like a ring light for more evenly lit scenes.

Understand composition and framing

• Rule of thirds: This widely recognized compositional technique involves dividing your image into nine equal parts using two horizontal and two vertical lines. The idea is to place the main subject or important elements of your composition along these lines or at their intersections.
  
  This technique is highly effective in various photography genres, including landscapes and portraits. For instance, in landscape photography, you can align the horizon with the top or bottom gridline to emphasize foreground elements or the sky.
  
  In portrait photography, placing the subject’s eyes along the upper horizontal gridline can create a natural and aesthetically pleasing alignment

• Leading lines and symmetry: Utilizing natural lines in your scene, such as pathways, roads, or architectural elements, can guide the viewer’s eye toward the main subject. This technique is effective in adding depth and perspective to your images.
  
  Symmetry, on the other hand, can be powerful when objects with striking symmetry are centered in the composition. It's essential to determine whether an off-center composition like the rule of thirds or a symmetrical approach best suits your subject. This decision depends on the scene and your creative vision
  

• Stabilize your shots: For photography, even a steady hand or a flat surface can improve clarity, especially in low-light conditions where longer exposure times are required.
  
  For video, using a tripod or stabilizer is crucial to avoid shaky footage. Stabilization is vital for capturing clear and professional-looking images and videos, as it helps to maintain focus and avoid blurring

 Learn to edit with the right tools

• Photo editing apps: Use apps like Adobe Lightroom, Snapseed, or VSCO for editing photos. These tools offer advanced options like tweaking exposure, contrast, saturation, and adding professional-grade filters.

• Video editing software: For videos, apps like Adobe Premiere Rush or iMovie can be used for editing on the go. Focus on aspects like trimming unnecessary parts, adding smooth transitions, and adjusting the color balance.

• Keep It subtle: The key to professional editing is subtlety. Avoid over-processing. Aim for enhancements that improve the image or footage while keeping it looking natural and true to life.

 🔥 New brand on Social Cat

La Natura is a company specializing in high-quality coffee and tea capsules, compatible with Nespresso Original Line machines. Their capsules are unique, being 100% biodegradable and compostable, free from aluminum or plastic. They embrace ancient recipes and techniques for unique flavors, ensuring their coffee cherries and teas are hand-picked, organic, and GMO-free. Committed to sustainability, La Natura sources from organic plantations practicing mixed-culture farming without chemicals, adhering to Fair Trade principles. Their production facility in Grono, Switzerland, maintains strict standards for safety, quality, and flavor.

🔥 Influencer shoutout

Meet Lauren Avelino, known on social media as lawruhn_, a San Francisco-based influencer who is charming her followers one post at a time. With a digital footprint of 191 posts, she has successfully garnered a strong following of over 8,000 individuals. Lauren's profile radiates positivity and trust in life's journey, encapsulated in her motto, "Trusting God’s plan ✨."

How do you get people to share your content?

#personalbranding #microinfluencer #influencer #selfie #aboutme #hashtags #jokes #funny #conclusion