🔍 6 steps to pitching to brands
Influencer Insights Newsletter #24
Hi everyone! Today's 24th edition of Influencer Insights is all about pitching to brands. It is about taking the extra step to increase your chances of collaborating with a brand you like.
Pitching to brands
Research the brand 🔍
Develop your USP ❤️
Create a persuasive pitch 🎨
Use your media kit 🔥
Prepare for negotiation 🤝
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🔍 Research the brand
The first step is understanding the brand you're pitching to. You should know their products or services, marketing strategies, brand values, and target audience. If they've worked with influencers before, learn about those collaborations. The goal is to tailor your pitch to align with their marketing objectives and brand identity.
❤️ Develop your unique selling proposition (USP)
What sets you apart from other influencers in your niche? It could be your content style, your authentic engagement with your audience, unique experiences, or specialized knowledge. Clearly articulate your USP in your pitch.
🎨 Create a persuasive pitch
Your pitch should clearly convey who you are, what you do, and what you can offer. Highlight your achievements, your engagement rate, audience demographics, and how these align with the brand's goals.
Also, provide a brief idea of what a potential collaboration could look like, but leave it flexible enough to negotiate the details later. You could also consider providing some content ideas to help them visualize the potential partnership. The pitch should be concise, professional, and compelling.
🔥 Use your media kit
Your media kit should complement your pitch. It should include your bio, stats about your followers, engagement rates, content examples, previous successful campaigns, and testimonials, if possible.
Brands often receive numerous pitches, so following up can be crucial. If you haven't heard back after a week or two, send a polite follow-up email.
🤝 Prepared for negotiation
If a brand is interested, they might want to negotiate rates, content, timelines, etc. Be prepared with a clear idea of your boundaries and what you're willing to negotiate.
🔥 New brand on Social Cat
The brand Hum Gummies emphasizes safety and efficacy of ingredients in their product formulation, strictly avoiding harmful additives such as artificial colors, preservatives, sweeteners, and high fructose corn syrup, among others. They pride themselves on their clinical approach to product development, ensuring that the dosages and types of nutrients and botanicals included in their products are scientifically studied for specific benefits. This is further supported by clinical research validating the efficacy of their products, as exemplified by their "Flatter Me", "Hair Strong Gummies", "Skin Squad Pre+Probiotic", and "Fan Club" lines, which have shown significant results in areas such as reduced bloating, improved hair strength and growth, decreased acne, and alleviated menopausal symptoms respectively
🔥 Influencer shoutout
Muajazmine is a licensed makeup artist and content creator specializing in beauty, cosmetics, and personal care. Drawing from her Dominican roots, she shares engaging makeup tutorials, product reviews, and style tips with her community of over 3,000 followers. Despite her busy schedule as a homeschooling mom, she actively fosters a sense of community through user-generated content.
Thank you for reading! See you next time!
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