Hey there,

Let’s talk about some of the worst advice influencers get, things that seem logical at first but actually do more harm than good. If you’ve ever felt pressured to follow every trend, obsess over follower count, or avoid controversial topics, this one’s for you.

1. "Always follow the latest trends"

Trends move fast, and it’s tempting to jump on every new one to stay relevant. But is that really the best move?

📊 Fact: Over 90% of viral trends fade within a few weeks. If your brand is built entirely on trends, what happens when they disappear?

💡 Better approach: Instead of chasing every trend, filter them through your unique style and niche. Ask yourself: "Does this align with my brand?" The most successful influencers stay aware of trends but don’t let them define them.

👉 Quick tip: If a trend feels forced, skip it. Your audience values authenticity over trend-hopping.

2. "Focus solely on your follower count"

We’ve all seen influencers who seem obsessed with growing their numbers. But does a massive following actually mean success?

📊 Fact: Engagement rates drop significantly as follower count rises. Many influencers with millions of followers have less engagement than those with just a few thousand dedicated fans.

💡 Better approach: Focus on building a strong community instead of just numbers. High engagement, genuine conversations, and trust matter far more than vanity metrics.

👉 Ask yourself: Would you rather have 10,000 engaged followers who support your work or 100,000 ghost followers who never interact?

3. "Avoid controversial topics at all costs"

People say playing it safe keeps your audience happy. But is that really true?

📊 Fact: Studies show that audiences connect more deeply with influencers who share opinions and values, even on difficult topics.

💡 Better approach: You don’t have to start online debates, but sharing your genuine thoughts on important topics builds trust. People respect honesty—just be mindful of how you approach discussions.

👉 Quick Tip: If a topic is important to you and aligns with your brand, speak on it. Just be prepared for different perspectives!

 🔥 Influencer shoutout

Shawna Kristine, known as __skmua, is a multi-faceted makeup artist and entrepreneur, owning CarbonMUSE. With a strong presence on Instagram and TikTok, she blends beauty, creativity, and personal storytelling, sharing her journey as an IVF warrior. Her content spans from makeup artistry to family life, pop culture, and engaging business insights, making her a relatable and inspiring figure. As a self-proclaimed “Creative & Spooky Queen,” she embraces both vibrant and edgy aesthetics while fostering a supportive community of like-minded individuals.

🔥 New brand on Social Cat

Old Daddin’ is a lifestyle brand created by and for fathers who embraced parenthood later in life. It offers a range of products, including hats, apparel, and accessories, designed to celebrate and support the unique experiences of “old dads.” Beyond merchandise, Old Daddin’ fosters a community where like-minded fathers can share stories and connect.

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